Since continuously the companies in developed country always acquire the companies in emerging country in order to cost down or diversification. Under global competition, the emerging country becomes better and better. According to KPMG¡¦s data, the companies in emerging country acquire the developed country accelerated, especially product and natural resource are the largest goal; in the other hands, the multinational acquisitions are going down for two years. The amount of the company in emerging market acquires the company in developed country is 47 percentage of the amount the company in developed market acquires the company in emerging country. It¡¦s the highest statistic in KPMG since 2003.
The study try to understand the strategy which the company in emerging market acquires the company in developed country as follows, what drove the decision to ¡§ go global¡¨, how did the company strike the balance between using foreign country management teams, and what is the challenge? How did the company accomplish integration and leverage synergies with overseas business? What advice would you give other emerging market companies on how to be successful in developed markets?
The result show: the emerging market is seek to develop brand to international brand, avoid trade tax and get the core skill from oversea enterprise. Non-traditional buyer should accept the acquired company totally. In the beginning, the leader of oversea management team should be the executive officer from the acquired company to keep the loyal customers and reduce the rate of key men. To use the double brand strategy, the loyal customer could feel the innovation of R&D and set up the headquarter in oversea to let the customer feel the brand is new
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0214112-163107 |
| Date | 14 February 2012 |
| Creators | Cheng, Ya-pei |
| Contributors | Cher-hung Tseng, Cher-min Fong, Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214112-163107 |
| Rights | user_define, Copyright information available at source archive |
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