by Au Yuk Sin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 100-113). / Chapter Chapter 1 --- Introduction / What is AIDS? --- p.1 / Situation in the World --- p.2 / Situation in Asia --- p.4 / Chapter Chapter 2 --- The AIDS Situation in Hong Kong --- p.8 / Historical Development of the AIDS Programme in Hong Kong --- p.8 / The Hong Kong AIDS Campaign (1987-1994) / Problem Definition Phase --- p.10 / Implementation Phase / Objectives --- p.11 / Targets --- p.12 / Channels --- p.12 / Media Package --- p.15 / Budget --- p.15 / Timing --- p.16 / Evaluation Phase / Non-Government Organisations (NGOs) / The Hong Kong AIDS Foundation --- p.16 / AIDS Concern / Hong Kong Ten Percent Club --- p.17 / The Horizons --- p.17 / The AIDS Trust Fund --- p.17 / Chapter Chapter 3 --- Theoretical Framework / Revised Protection Motivation Theory --- p.19 / Information / Persuasion Model --- p.22 / Review of Relevant Research Findings on Protection Motivation Theory --- p.24 / Chapter Chapter 4 --- Literature Review / Global Research on AIDS / Positive Results --- p.27 / Mixed Results --- p.28 / Minimal Effects --- p.30 / Evaluation of Research Findings --- p.31 / Local Research on AIDS / CNTA Survey (Wave II)(May 1987) --- p.32 / CNTA Survey (Wave III)(March 1988) --- p.32 / KABP Study (February 1992) --- p.33 / HKIPM Survey (February 1992) --- p.34 / Survey on the Effectiveness of the APIs on AIDS (November 1992) --- p.35 / Evaluation of the School Education Programmes on AIDS (September-December 1993) --- p.36 / Evaluation of Local Research --- p.37 / Chapter Chapter 5 --- Methodology / Design --- p.38 / Sample --- p.40 / Hypotheses --- p.41 / Measurement --- p.44 / Chapter Chapter 6 --- Findings --- p.46 / Chapter Chapter 7 --- Discussion --- p.62 / Chapter Chapter 8 --- Conclusion --- p.73 / Appendix 1 Tables --- p.77 / Appendix 2 Organisational Structure of Hong Kong's AIDS Programme1994 --- p.83 / Appendix 3 (a) Questionnaire (English) --- p.84 / Appendix 3 (b) Questionnaire (Chinese) --- p.92 / Appendix 4 Field Report --- p.99 / Bibliography --- p.100
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320684 |
| Date | January 1995 |
| Contributors | Au, Yuk Sin., Chinese University of Hong Kong Graduate School. Division of Communication. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, 113 leaves ; 30 cm. |
| Coverage | Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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