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Compatibility of Corporate Sustainability with a Cost Leadership Strategy

BACKGROUND Exploring literature about corporate sustainability and cost leadership strategy and to study the collusion of the two concepts through the case of Ikea. AIM Researching whether firms can align corporate sustainability approach to doing business on the imperatives of a cost leadership strategy. The contribution aims to provide guidance on choosing appropriate sustainability activities within the context of cost leadership strategy. Furthermore, it should be noted that this paper sets out to analyze the compatibility between sustainability and cost leadership remaining/gaining competitiveness. METHODOLOGY The study regards Ikea’s implementation of sustainable business practices through a mixed method, via informal interview, bottom-employees survey and secondary data. FINDINGS Companies having a deep understanding of sustainability can achieve to conciliate their efforts toward sustainability with their cost leadership strategy. KEYWORDS Corporate sustainability, cost leadership strategy, triple bottom line, maturity phase, challenges, competitive advantage

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-120077
Date January 2015
CreatorsBouvrain, Stanislas, Sarka, Darius
PublisherLinköpings universitet, Företagsekonomi, Linköpings universitet, Filosofiska fakulteten, Linköpings universitet, Företagsekonomi, Linköpings universitet, Filosofiska fakulteten
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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