Political advertising research : toward a model of cognitive, affective, and behavioral effects /

Description

Thesis (Ph. D.)--University of Oklahoma, 1996. / Includes bibliographical references (leaves 109-277).

Links & Downloads

1. http://libraries.ou.edu/access.aspx?url= http://wwwlib.umi.com/dissertations/fullcit/9712666

Tags

Advertising, Politcal

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/519960538
Date	January 1996
Creators	Tedesco, John Cassidy,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Full-text version available from OU Domain via ProQuest Digital Dissertations