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Distracted Driving: A Cross-Disciplinary Analysis Exploring The Effectiveness Of Public Service Announcements Regarding Texting And Driving That Employ A Filmed Narrative With Emotional Appeals

Despite efforts to mitigate texting and driving in the United States, accidents as a
result of distracted driving continue to increase, especially within the 16-24 age group.
Considering the traits of the members of this age group, as well as the attributes of the
various means that are utilized to mitigate such behavior, I hypothesize that the
employment of filmed narratives in public service announcements is more effective than
any other established approach. Testing the validity of this hypothesis, contributing to a
lack of research, three methods of analysis were employed in this project: a textual
analysis of a filmed narrative; an audience analysis of the comments accompanying the
filmed narrative; and a video session followed by a self-administered questionnaire. The
results of this study indicate that while the filmed narrative is more effective than the
spoken narrative, more intensive analyses are necessary for further speculation. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2017. / FAU Electronic Theses and Dissertations Collection

Identiferoai:union.ndltd.org:fau.edu/oai:fau.digital.flvc.org:fau_34588
ContributorsSeibold, Jeremy R. (author), Charbonneau, Stephen (Thesis advisor), Florida Atlantic University (Degree grantor), Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
PublisherFlorida Atlantic University
Source SetsFlorida Atlantic University
LanguageEnglish
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation, Text
Format103 p., application/pdf
RightsCopyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder., http://rightsstatements.org/vocab/InC/1.0/

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