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The Motivation-Emotion-Matching (MEM) model of television advertising effects

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Identiferoai:union.ndltd.org:GATECH/oai:smartech.gatech.edu:1853/30653
Date05 1900
CreatorsPeterson, C. Mark
PublisherGeorgia Institute of Technology
Source SetsGeorgia Tech Electronic Thesis and Dissertation Archive
Detected LanguageEnglish
TypeDissertation

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