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Die skeppende benadering van die Suid-Afrikaanse advertensiebedryf tot die swart verbruiker

M.A. (Communication) / This study examines the creative approach of the South African advertising industry towards the black consumer. The study of literature finds its point of departure in the systems approach of communications. The communication process and the components therein (sender, message, communication medium and receiver) are analysed as a system in the cultural context of the black consumer. The cultural context of the black consumer represents the external environment of the system. In this study emphasis is placed on the sender of the advertising message to the black consumer ...

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:14399
Date21 October 2015
CreatorsEnslin, Carla
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
TypeThesis
RightsUniversity of Johannesburg

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