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Third-Person Effect in Pap Smear Advertisements

This study explores whether the third-person effect caused by the Pap smear
advertisements appear & if they turn viewers into actions. The degree that the
advertisements effect on third-person effect is focused, as a reference for the
government when they¡¦d like to make more effective advertisements, instead of putting
all the slogans & appeals together. The result shows: Advertising appeal¡]positive /
negative¡^ & direct / indirect wording influences third/first-person effect ,while sexual
attitude of audience doesn¡¦t. Because of the privacy of pap smear test, the research
didn¡¦t find the relation between third/first person perception & behavior intention.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0701111-163109
Date01 July 2011
CreatorsChou, Chi-Ting
ContributorsYing-Hui , Liu, Ya-Ching, Lee, Shu-Juan, Ye
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109
Rightsoff_campus_withheld, Copyright information available at source archive

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