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Does nontraditional advertising increase attitude and recall?

Thesis (M.A.)--Villanova University, 2009. / Communication Dept. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/451055441
Date January 2009
CreatorsEarle, Daniel Holland.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceClick here for download.

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