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Challenging consistency : effects of brand-incongruent communications /

Diss. Stockholm : Handelshögskolan, 2009.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/351296447
Date January 2009
CreatorsTörn, Fredrik,
PublisherStockholm : Economic Research Institute, Stockholm School of Economics (EFI),
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceSummary by EFI

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