Exploring the impact of advertising on brand equity and shareholder value

Description

Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Minette E. Drumwright. Vita. Includes bibliographical references. Also available from UMI.

Links & Downloads

1. http://repositories.lib.utexas.edu/bitstream/handle/2152/1220/jeongj87047.pdf
2. http://wwwlib.umi.com/cr/utexas/fullcit?p3143274

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/57587614
Date	January 2004
Creators	Jeong, Jaeseok. Drumwright, Minette E.,
Source Sets	OCLC
Language	English
Detected Language	English