My dissertation is focused on communication mix of a building company. In the first part I deal with the theory of communication mix as such, in the second part, I analyze the current propagation of the company Inter-Stav, spol. s r. o. In the final part is shown how we can arrange the communication mix for a new company Aktiv-Servis, s.r.o.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223996 |
| Date | January 2013 |
| Creators | Zela, Ondřej |
| Contributors | Čejka, Libor, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0016 seconds