A content analysis of print advertising from the United States and Hong Kong

Description

The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/3248
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4332&context=etd-project

Tags

Advertising Cross-cultural studies

Advertising Cosmetics United States

Advertising Cosmetics China

Advertising Perfumes industry China

Advertising

Advertising Cosmetics

Advertising Perfumes industry

Consumer behavior.

International Business

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-4332
Date	01 January 2007
Creators	Chu, Ka Man Carman
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project