Diploma thesis introduces the social advertising, its legal and ethical aspects and the role of an advertising agency in a process of its creation. Practical part includes the results of a research related to attitudes of non-profit organizations, advertising agencies and general public to this issue.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:5010 |
| Date | January 2008 |
| Creators | Krásová, Petra |
| Contributors | Zamazalová, Marcela, Procházka, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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