The thesis deals with project management in an advertising agency. It analyzes the current methodology of the agency project management, defines its weak points, and proposes a set of improvements to this methodology. This goal is achieved through analysis of the project management of the agency using the Theory of Constraints methodology and comparison with the methodologies and best practices of the project management in the industry. The first part describes the common project management methodologies, the specifics of the project management in advertising agencies and the Theory of Constraints. The second part analyzes a particular advertising agency using the Theory of Constraints and proposes a set of changes to its methodology, mostly in the area of project planning and project management. The merit and main output of the work consists of the proposed changes to the advertising agency project management methodology.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:149999 |
| Date | January 2012 |
| Creators | Nedomlel, Jiří |
| Contributors | Chocholatý, Drahomír, Binar, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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