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Sociální síť Facebook jako efektivní nástroj firemní komunikace / Social Network Facebook as an Effective Tool for Business Communication

The diploma thesis focuses on corporate communication through social network Facebook. It deals with the promotion and success of advertising communication on fan pages. The output is recommendations that may significantly contribute to the added value of the company not only in the meaning of increased sales, bud also to increase brand awareness.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224881
Date January 2015
CreatorsSénášiová, Hana
ContributorsDrexler, Denis, Konečný, Štěpán
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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