A study of the history and use of integrated marketing communications within publications from 1991-2005

Description

Thesis (M.S.)--West Virginia University, 2006. / Title from document title page. Document formatted into pages; contains iii, 39 p. : ill. Includes abstract. Includes bibliographical references (p. 35-39).

Links & Downloads

1. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4577

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/69174630
Date	January 2006
Creators	Benkahla, Shawn M.
Publisher	Morgantown, W. Va. : [West Virginia University Libraries],
Source Sets	OCLC
Language	English
Detected Language	English