The thesis contains an analysis of advertising in the selected company, design an advertising campaign to promote the entry of a new product on the market, with regard to financial resources. The work also includes proposals for steps to evaluate an advertising campaign.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:55587 |
| Date | January 2011 |
| Creators | NOVÁKOVÁ, Zuzana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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