The advertising campaign for the Diamond brand, a Thai whisky, focusing on three provinces of Northern Thailand

Description

The purpose of this project is to apply marketing tactics and advertising strategies in the form of an advertising campaign. The goal of this campaign is to increase the sales and profits of the "Diamond drink."

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2349
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3350&context=etd-project

Tags

Advertising media planning

Communication in marketing

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3350
Date	01 January 2003
Creators	Wongtee, Rattanawadee
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project