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Exploring the impact of advertising on brand equity and shareholder value

Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Minette E. Drumwright. Vita. Includes bibliographical references. Also available from UMI.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/57587614
Date January 2004
CreatorsJeong, Jaeseok. Drumwright, Minette E.,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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