A behavioral research design for Hong Kong consumers: improving strategies for cigarette advertising.

Description

Summary in Chinese. / Thesis (MBA)--Chinese Univ. of Hong Kong. / Bibliography: 96-97 l.

Links & Downloads

1. cuhk:321312
2. http://library.cuhk.edu.hk/record=b5887978
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-321312

Tags

Advertising--Cigarettes

Consumers

Consumers--China--Hong Kong

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321312
Date	January 1973
Contributors	Mok, Yu-fu., Chinese University of Hong Kong Graduate School. Lingnan Institute of Business Administration.
Publisher	S.n.]
Source Sets	The Chinese University of Hong Kong
Language	English, Chinese
Detected Language	English
Type	Text, bibliography
Format	print, 97, 6 l. illus. 29 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)