Effects of cultural differences and product types on advertising effectiveness in Costa Rica and the U.S.

Description

Thesis (M. Adv.)--University of Florida, 2004. / Title from title page of source document. Document formatted into pages; contains 91 pages. Includes vita. Includes bibliographical references.

Links & Downloads

1. http://purl.fcla.edu/fcla/etd/UFE0005163

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/56799402
Date	January 2004
Creators	Sara, Harmala Kaur.
Publisher	[Gainesville, Fla.] : University of Florida,
Source Sets	OCLC
Language	English
Detected Language	English