Message forms and effective corrective advertising : an experiment /

Description

Thesis (Ph. D.)--Ohio State University, 1976. / Includes vita. Includes bibliographical references (leaves 141-143). Available online via OhioLINK's ETD Center.

Links & Downloads

1. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262783799

Tags

Advertising. Consumers.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/2898577
Date	January 1976
Creators	Semenik, Richard J.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Connect to resource