Marketing and commercial communications. Forms of commercial communications. Legal regulations and ethics in an advertising focused on religious elements. Analysis of selected advertising campaigns with religous themes. Qualitative marketing research.Recommendation for the future work with themes of a religion and religious symbols.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16615 |
| Date | January 2009 |
| Creators | Karasová, Jana |
| Contributors | Postler, Milan, Bohuněk, Bohuslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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