This diploma thesis is focused on creating a business plan for the new project of BTU Centre od Sports Activities. It analyzes the current situation from the view of internal ana external environment. It contains proposal for the realization of the project "Sport for firms and companies" mainly focused on costs and marketing strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222054 |
| Date | January 2009 |
| Creators | Žáková, Eliška |
| Contributors | Kostoláni, Rastislav, Hanušová, Helena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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