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Entrepreneurial evangelical ecclesiology : towards a critical evaluation of the Willow Creek seeker-sensitive model

Thesis (MTh)--Stellenbosch University, 2001 / ENGLISH ABSTRACT: Willow Creek's celebrated seeker-sensitivemodel ostensibly offers an alluring alternative
ecclesiology for many congregations seeking a differentway to 'do chuch' viz an attractive
communication ambience and an effective process of persuasion. It reflects both the
strengths of evangelical entrepreneurial ecclesiolgy as well as the weaknesses of first
generation independent ecclesiology. It espouses a pragmatic, populist approach,
reliant on managerial, therapeutic and marketing techniques. Whilst there is much to
commend in the Willow Creek model, uncritical imitation of the attempt to reach a
secularized post-modern North American society results in unwitting theological
reductionism and cultural accomodation of the gospel not least in the following respects:
The temptation of image places a premium on performance and appearance. The allure
of psychology distorts the ethical framework of Willow Creek. The stress on marketing
and measurasble results unduly shapes the gospel. A 'user-friendly' canon within a
canon results in a minimalist dualism. A marginalization of theology leads to baptised
pragmatism and a deprecation of truth. The resultant re-imaged ministry model owes
more to contemporary business methodolgy than it does to the historic theological
magisterium of the church. / AFRIKAANSE OPSOMMING: Willow Creek se beroemde soekersensitiewe model bied klaarblyklik 'n aanloklike
alternatiewe eklesiologie vir baie gemeentes wat 'n anderrnanier van 'kerk-doen' soek,
aan, te wete, 'n aantreklike kommunikasie ambience en 'n doeltreffende oortuigings
proses. Oit weerspieel beide die sterkte van evangeliesgesinde ondernemingsekklesiologie
so wei as die swakheid van eerste geslag onafhanklike ekklesiologie. Oit
omhels 'n pragmatiese populis benadering vertrouend op bestuurs-, teraputiese- en
bernarkinqsteqnieke. Alhoewel daar baie in die Willow Creek model is wat aanbevelings-
I waard~g is, kan onkritiese navolging van die poging om 'n sekulariseerde post-moderne
Noord Amerikaanse samelewingte bereik, eindig in 'n onbewuste teologiese reduksie en
kult~rele aanpassing van die evangelie, ten minste in die volgende opsigte, te wete: die
versoeking van beeld plaas 'n premie op vertoon en voorkoms; die aantreklikheid van
sielkunde verdraai die etiese raamwerk van Willow Creek; die klem op bemarking en
meetbare resultate vorm uiteindelik die evangelie; 'n verbruikervriendelike kanon binne
In kanon lei tot 'n minimalistiese dualisme; die vermindering van teologie lei tot
'gedoopte' pragmatisme en afkeuring van die waarheid. Gevolglik het die nuwe beeld
, r:
van die bedieningspraktyk smId- meer te danke aan eietydse besigheidsmetodes as die
historiese magisterium van die kerk.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/51742
Date03 1900
CreatorsCameron, Alan Duncan
ContributorsHendriks, H. Jurgens, Stellenbosch University. Faculty of Theology. Dept. of Practical Theology & Missiology.
PublisherStellenbosch : Stellenbosch University
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageEnglish
TypeThesis
Format77 pages
RightsStellenbosch University

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