This thesis deals with problems of media literacy of older people. Its main goal is to capture the way seniors can reflect and evaluate new media. It does not attempt to provide specific and universally valid reply to observed problems, but the intention of the work is rather to understand phenomena and conditions of the problems. The text is therefore divided into three main sections: theoretical, practical and analytical. In the theoretical part key information and concepts associated with communication, media literacy, and age and growing old are introduced. Special attention is paid to the description of relationship between seniors and new media. The practical part is devoted to qualitative research. Information about the way older respondents use and evaluate new media is acquired through semi-standardized depth interviews. The analytical part results from the findings presented in the previous two sections. It serves not only as major conclusions of the work but also as notes and recommendation for further studies or researches. All relevant and essential facts are summarized in the conclusion of the paper.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:305451 |
| Date | January 2012 |
| Creators | Lacinová, Eva |
| Contributors | Wolák, Radim, Jirák, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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