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Personality traits and emotional intelligence as predictors of sustainable commercial agricultural producers in South Africa

The dual agriculture sector in South Africa comprises both a well-developed commercial farming and a smaller scale communal component. It is however, the commercial sector that is relied upon for food security. The multi-dimensional and complex nature of agricultural production in South Africa demands that sustainable commercial farmers of the future need to demonstrate the ability to effectively handle a multitude of tasks, which may be a function of individual personality traits and emotional intelligence. In this paper, the contribution of individual differences in personality and emotional intelligence as drivers for sustainability of South African commercial agricultural producers was investigated for inclusion into a selection model defining the entry-level requirements (skills, knowledge and competencies) for this occupation. Despite several studies that reported on the personality traits of farmers on a global level, no reports are found on similar studies conducted within a South African context. The main objective of this study was to improve the sustainability of all commercial agricultural producers in South Africa by investigating the personality traits and emotional intelligence driving that sustainability. This study focused on the commercial farming sector in South Africa, which has a unique need to integrate emerging/new farmers into the modern agricultural value chain. This is in accordance with the objectives of the Land Reform Bill (South Africa, 2015) as set out in the government’s National Development Plan (South Africa, 2012). The population of the study comprised commercial agricultural producers throughout South Africa and the sample frame was the estimated 40 000 commercial agricultural producers from whom the sample was drawn. The sampling method employed was snowball sampling (non-probability sampling) with the sampling unit selected on a degree of personal judgement. Quantitative questionnaires were administered to 60 commercial farmers throughout South Africa. Quantitative data was analysed using the STATISTICA Version 10.0 (2011) computer software programme and results were presented in tabulated format. The empirical results revealed that amongst the independent variables investigated in this study, only two variables were significantly related to the successful implementation of sustainable farming; they are neuroticism and management of emotions. Emanating from the findings of this study, recommendations were made to respective role-players on how to manage and support these findings.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:26742
Date January 2016
CreatorsPosthumus, Karen-Louise
PublisherNelson Mandela Metropolitan University, Faculty of Business and Economic Sciences
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis, Masters, MBA
Formatxi, 125 leaves, pdf
RightsNelson Mandela Metropolitan University

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