Taiwan became the 144th member of the WTO on Jan. 1, 2002 and as a result, the customs on agricultural products were reduced year by year, the agricultural market was open to the world and subsidies to local farmers were cancelled. A wild development in Taiwanese agriculture was anticipated. The study aims to understand the relation between rural villages and agriculture in the development process as well as the current transformation problems by analyzing data and a case study. It tries to determine the orientation and direction of the agricultural policy in the related development process. The target and strategy of the agricultural policy in various developing stages were compared and it is hoped that the available proposals for the trend in free trade will be used as a references for companies and governmental authorities.
The present agricultural problems are classified into three factors: agriculture, rural villages, and farmers. Its influence on land, labor, capital, and management are implicative of each other. The population in rural villages has dropped largely due to migration and farmers¡¦ incomes are low and many are aging. Rural and urban development in regions cannot be balanced. A breakthrough in development has to be made. However, agricultural specialties have to be planned based on the regional features; products that possess high economic value have to be promoted; farm management techniques must move from functional to strategic. Products can be made based on the needs of consumers. Agricultural management has to be professionalized. Supply and demand can be adjusted by market access mechanisms. Sustainability management can help achieve long term profits. Managing efficiency and product image are both key to successful marketing.
By analyzing the success of kiwis imported from New Zealand, we know that the agriculture problem in Taiwan is not due to production technique but marketing. A national managing organization was established by the government of New Zealand for promoting their agricultural products to the world. It integrates the industry and culture and lifts product quality to a refined level. The marketing not only emphasizes brand, but also research and development of new products as well as its accessory products so that more business opportunities can be made.
Increased innovative value-added products are linked with the international competitiveness of Taiwanese agricultural products. The crises can only be a transition and it is the time that we should bring agriculture management into a new age.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0611107-210002 |
| Date | 11 June 2007 |
| Creators | She, Hui-chuan |
| Contributors | Jia-hsi Weng, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611107-210002 |
| Rights | not_available, Copyright information available at source archive |
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