This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived satisfaction of adding branded quick-service foods to coach class in-flight meal service.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc2562 |
| Date | 08 1900 |
| Creators | Mills, Juline |
| Contributors | Clay, Joan Marie, Thomas, L. Fred, Connors, Priscilla |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | Text |
| Rights | Use restricted to UNT Community, Copyright, Mills, Juline, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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