The goal of the diploma thesis is to create allocation model for Miss Sport project. This project is a platform, which allows effective association of sponsors and female athletes, who are members of the project. It results in decision tree, whose biggest advantage is in transparency and rate of decision making. One of the objectives is to analyze most important criteria, which are necessary to segment female athletes. One part is a list of aspects, which are important to sponsorship, but they are not included in allocation model directly. Research target is focused on evaluation of attractiveness of female athletes as one of the criteria, which are important for potential sponsors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75197 |
| Date | January 2010 |
| Creators | Kyselý, Ondřej |
| Contributors | Novotný, Jiří, Steinich, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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