The thesis topic is creating conditions for successful implementation of alternative fuel technologies in passenger cars on the Czech market. Its goal is to develop a comprehensive concept of proposed measures that would create demand for alternative powertrain. It analyzes current situation of the environmental-friendly vehicles market and examines reasons why consumers have not been purposefully searching for these cars so far. The thesis consists of several coherent blocks. The first one deals with general aspects of innovations and development, energy resources, climate protection and car fleet in the Czech Republic. The second part focuses on new alternative technologies from the viewpoint of energy resources and examines the offer on the local market. The third section includes a consumer research focused on information related to potential customers' preferences and compares economic efficiency and costs of selected technologies. The final part presents proposed ways of accomplishing the main goal, while special attention is given to specific recommendations, which would help to create demand and facilitate promotion among consumers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:86089 |
| Date | January 2010 |
| Creators | Holeček, Petr |
| Contributors | Mejdrech, Vlastimil, Kudláková, Martina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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