This study analyses certain aspects of the relationship between culture and technology by using the example of the 35mm still photographic camera. Methodologically, the study integrates two perspectives in communication theory, namely diffusion of innovation and cultural studies. The study consists of five segments. First, the need for technological innovation is defined in terms of developing social formations. Secondly, the history of photographic research and development is traced in terms of various models of industrial development, and in terms of the horizontal and vertical integration of manufacturing. The commercialization of the camera is treated in relation to the history of markets, and their disturbances by war and other political developments. Next, the study provides an analysis of specialty magazine advertising as it relates to the 35mm camera. Finally, the adoption and utilization of this new technology are discussed in terms of the competing interests of various social formations in modern society.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.74612 |
| Date | January 1990 |
| Creators | Wollheim, Peter |
| Publisher | McGill University |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Format | application/pdf |
| Coverage | Doctor of Philosophy (Graduate Communications Program.) |
| Rights | All items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated. |
| Relation | alephsysno: 001239075, proquestno: AAINN67635, Theses scanned by UMI/ProQuest. |
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