I investigated the stereotypes of Brazilians identified as black using a combination of qualitative and quantitative methodsunobtrusive observation, 12 informal interviews, and a content analysis of 33 newspaper issues and 26 magazine issues. The results of my analyses indicate that skin color is more important than racial classification in relation to stereotypes. Certain stereotypes are more applicable to darker skinned Brazilians, while others are only applicable to race. The Brazilian media oscillated between presenting a more egalitarian view of Brazilians of all colors in prominent positions and replicating stereotypes. In general, darker skinned Brazilian males were likely to experience negative consequences of stereotypes due to their gender, skin color and socioeconomic status.
| Identifer | oai:union.ndltd.org:VANDERBILT/oai:VANDERBILTETD:etd-03242014-085532 |
| Date | 11 April 2014 |
| Creators | White, Yvonne Marie |
| Contributors | Dr. Mariano Sana, Dr. Marshall C. Eakin |
| Publisher | VANDERBILT |
| Source Sets | Vanderbilt University Theses |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.library.vanderbilt.edu/available/etd-03242014-085532/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Vanderbilt University or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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