This study investigates the effect of National American Customer Satisfaction Index (NACSI) to aggregate consumer spending at different stage of business cycle. In this paper we use the data from The National Bureau of Economic Research (NBER) to determine the recession term ,and we use EGARCH model to catch the asymmetric performance of aggregate consumer spending at different stage of business cycle.
In this study we found that when the economic is not in recession period, improvement in aggregate customer satisfaction have a positive impact on future changes in aggregate discretionary consumer spending. The growth in financial obligations ratio have a negative impact on future changes in aggregate discretionary consumer spending at whole business cycle. The growth in financial obligations ratio also attenuate the positive impact from customer satisfaction, and the effect become more strong in recession period.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0621112-162900 |
| Date | 21 June 2012 |
| Creators | Liu, En-Chieh |
| Contributors | Chun-Hua Tang, Miao-Ling Chen, Chou-Wen Wang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-162900 |
| Rights | user_define, Copyright information available at source archive |
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