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Vliv kulturních rozdílů na webdesign / The Influence of Cultural Differences on Webdesign

The work deals with the current burning issue of cultural differences. These issues relate to the expression of culture and one's home country within the mediums of the Internet and online communication. Based on the research of previous studies, this work aims to demonstrate the influence of cultural dimensions in web design and content. In a sample of the largest beer producers in the Czech Republic, Japan and Great Britain supplemented with the largest international brewing companies are analyzed components which characterize cultural differences. The main scope of this study is based on assumptions and theories according to G. Hofstede and E. T. Hall. It thus demonstrates the influence of culture and dimensions -- Collectivism/Individualism, Power Distance, Uncertainty Avoidance, High/Low Context, Masculinity/Femininity, Time Orientation and Colour symbolism. It is recommended that companies pay more attention to the cultural adaption of web communication, which can bring more clarity and attractiveness, and also a higher added value to the customer himself.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76382
Date January 2009
CreatorsVeselý, Jindřich
ContributorsKincl, Tomáš, Novák, Michal
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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