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Specifika marketingu pro děti / Marketing plan Zapf Creation AG

Zapf Creation is well established German company making toys for girls for almost 100 years. As many other companies also Zapf Creaiton fights with changes of customer demand. Company has to react and its products and communication with customers adapt to actual trends. In effort to be succesful it is necessary to change the positioning of the company and to find new posibilites how to address to customers and convince them to buy Zapf Creation products. All that is included in Marketing plan for czech subsidiary of Zapf Creation AG.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15548
Date January 2009
CreatorsVojtěchová, Lenka
ContributorsZamazalová, Marcela, Rybář, Štěpán
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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