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Marketingová stratégia Penziónu Integrity / Marketing strategy of guesthouse Penzion Integrity

The diploma thesis called Marketing Strategy of Penzion Integrity focuses on situation analysis of guesthous Penzion Integrity and suggestions for marketing strategy of the guesthouse. The thesis is devided into 5 parts. First chapter is focused on chracteristics of tourism and hospitality industry in CZE. Second chapter focuses on marketing of services, strategy and marketing research.Next, there is a guesthous charakteristics and situational analysis and the last part gives proposal for marketing strategy in 2013 orného penziónu, ako aj analýza konkurenčného

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136282
Date January 2011
CreatorsKadorová, Martina
ContributorsValentová, Jana, Bakos, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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