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Strategie podniku / Strategy of an Enterprise

The thesis aims to analyze the current state of the company while formulating and recommending a new, more preferable strategy. The dissertation is divided into a theoretical and a practical section. The first section explains theoretically the basic concepts of strategic management and analyzes of internal and external environment. The conclusion of the theoretical section describes different types of strategies and their suitability of use. In the practical section, some selected analyzes from the theoretical part are applied to a particular company Tomos Prague a. s., which is engaged in printing, bookmaking and cardboard production. Outputs from the analyzes are then entered into the SWOT analysis. Based on the evaluation of the SWOT analysis, appropriate strategies are formulated and recommended.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193564
Date January 2014
CreatorsJunková, Kristýna
ContributorsKovář, František, Šíšová, Veronika
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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