The thesis analyses the selected company on the domestic and foreign markets. The suggestions for strategy improvements are formulated based on the analyses. The thesis is divided into four chapters. First, the company and its strategic management is introduced. Then analysis of external and internal environment of the company follows. Based on the analysis the suggestions for strategy are formulated.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193850 |
| Date | January 2013 |
| Creators | Tomcová, Petra |
| Contributors | Zamykalová, Miroslava, Mach, Lukáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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