This diploma thesis deals with a proposal of marketing strategy for real organisation. For better understanding of issues I occupy with theory in the first part, which I put in place in the next capture. The target of this thesis is made a suggestion or else implement marketing process. The target is reached thanks to the strategic analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224529 |
| Date | January 2014 |
| Creators | Musilová, Iveta |
| Contributors | Němečková, Monika, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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