Master´s thesis focuses on the area of marketing, especially on the communication strategy selected company. It analyzes the present situation with the individual analyzes and compares the theoretical knowledge with reality. Then propose a new communication strategy that is aimed at increasing customer awareness of the company and should be trying to give a long-term increase in sales volume.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224932 |
| Date | January 2015 |
| Creators | Müllerová, Lenka |
| Contributors | Svobodová, Sylva, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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