The main objective of this thesis is to research newly established division in company INTERLOG s.r.o., which focuses on comprehensive sale of vehicles and the company attaches big importance to it. Thesis is focused on the development of this division and simultaneously to modify existing marketing strategy in order to establish the right direction. Using the tools of marketing and marketing management elements will be proposed revised marketing strategy and presentation of products and services outwardly.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224486 |
| Date | January 2014 |
| Creators | Vytlačil, Michal |
| Contributors | Štěpánek, Martin, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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