This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317070 |
| Date | January 2017 |
| Creators | Horňáková, Martina |
| Contributors | Kučerovský, Radek, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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