This thesis focuses on the issue of marketing plan for the specific company. The first part of the thesis are theoretical solutions in the field of marketing. The second part – analytical, describes the selected as well as present situation of marketing plan. Practical part of the thesis is focused on critical evaluation of present situation of marketing planning and creating of new marketing plan to reach higher efficiency.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319229 |
| Date | January 2017 |
| Creators | Dražil, Michal |
| Contributors | MBA, Zdeňka Vašíčková,, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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