Diploma thesis named „Adaptation of a corporate strategy and transformation of commercial activities” is focused on a manufacturing company – printing house. The thesis discusses theoretically as well as practically corporate strategies with an accent on formulation of a business strategy. The theoretical part focuses on a general description of procedures and methods used to create a corporate strategy. The practical part focuses on a company called PRINTING HOUSE (in order to protect business data of the company, it is not specified further and is called the PRINTING HOUSE in the practical part of the thesis), where business and strategic analyses were performed. The outcome of assessments and analyses outline potential investment projects, transformations and also presents a feasibility of acquisition of new business opportunities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222764 |
| Date | January 2010 |
| Creators | Válek, Lubor |
| Contributors | Dvořák, Luboš, Dvořák, Luboš, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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