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Strategie rozvoje podniku / Development Strategy of the Company

This diploma thesis deals with the strategy of business development of company, which produce natural jewelry and accessories. Based on the strategic analysis, the company's position on the market and its competitive advantage is determined. According to the company's vision and strategic goals, a comprehensive strategy for the development of a small business is proposed, including a time schedule for implementation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442886
Date January 2021
CreatorsCepáková, Hana
ContributorsŠimberová, Iveta, Koráb, Vojtěch
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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