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Hodnocení ekonomické situace vybrané soukromoprávní korporace a návrhy na její zlepšení / Evaluation of the Economic Situation of the Selected Private Corporation and Proposals to its Improvement

This diploma thesis mainly focuses on the assessment/evaluation of external and internal surroundings/environment of a specific company between years 2012 and 2016. The first part of these defines theoretical constructs that are then applied in the practical part of the thesis. The external environment was analyzed using PESTLE analysis method and the Porter's Five Forces model. The financial analysis from 2012-2016 was used for the analysis of the internal surroundings. Based on the overall assessment/evaluation of the company surroundings/environment the author applies SWOT analysis and proposes several steps for the improvement.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377609
Date January 2018
CreatorsChlubnová, Lucie
ContributorsŠoustková, Alena, Pernica, Martin
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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