This master's thesis is focused on risk management in a particular project in a particular company. The opening part deals with the principles of customers loyalty programs, formulation of goals and the main methods used for risk identification and quantification. The analytical part contains an analysis of the current state of the company and a description of the project and its plans. The main task of this work is to identify and evaluate project risks and propose measures to reduce their severity. The output of the thesis is an inventory of the risks of the project, which can serve also for other projects of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:390161 |
| Date | January 2018 |
| Creators | Sobotka, Michal |
| Contributors | Jiří Koukal, MSc., MBA, Adamec, Vladimír |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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