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Expansion of Family-Owned Professional Development Business : A Comparative Analysis of Optimal Country Selection in Central European Markets

This thesis explores the strategic considerations for the international expansion of family-owned professional development companies in Central European markets, specifically Germany, Poland, Austria, and Slovakia. The study integrates multiple theoretical perspectives such as the Resource-Based View of the firm, Eclectic Paradigm, Institutional Theory, and Hofstede’s Cultural Dimensions Theory with empirical data on the markets in question to identify the most relevant factors that aid in the location choice decision-making. Multi-criteria decision Analysis was used in this research to assess various criteria such as market size, economic stability, cultural compatibility, competitors and revenue potential. Furthermore, regression analysis was carried out to test the optimal number of cultural dimensions to be included in the analysis. The results showed that Germany was the most attractive location followed by Austria, Poland, and Slovakia. Market size, economic stability, and cultural compatibility was found to be in alignment with the resource advantages strategies highlighted by the Resource Based View. The results provide a comprehensive framework for choosing the optimal criteria for country selection decisions for expansion which are robust and based on empirical market data and therefore should aid family-owned professional development companies to successfully expand into highly competitive international markets.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-533947
Date January 2024
CreatorsHeidler, David
PublisherUppsala universitet, Företagsekonomiska institutionen
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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